O'Brien Motor Group has partnered with the Tree Council of Ireland in a long-term commitment to support native woodland creation and environmental sustainability. As part of the partnership, the company has pledged to fund the planting of 100 native Irish trees each year for five years, creating a lasting contribution to Ireland's natural environment.

The initiative was inspired by O'Brien Motor Group's desire to link customer engagement with positive environmental action, exploring ways to ensure that everyday interactions with customers could contribute to the restoration of Ireland's native tree cover. Through its partnership with the Tree Council of Ireland, this vision has been transformed into a practical and lasting commitment.

Each year's planting will become part of the Tree Council of Ireland's growing network of native woodlands, helping to enhance biodiversity, provide valuable habitats for wildlife, strengthen climate resilience, and create healthy, resilient forests for future generations.

This partnership demonstrates how businesses can make a meaningful difference through sustained environmental action. By supporting the planting of native Irish trees over a number of years, O'Brien Motor Group is investing in a greener future while helping the Tree Council of Ireland continue its mission to protect, restore, and celebrate Ireland's tree heritage.